Sensory Marketing B HultA9n PDF 619be915a

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Sensory Marketing PDF

by B. Hultén : Sensory Marketing

ISBN : #0230576575 | Date : 2009-05-21

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PDF-87084 | The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do…. Sensory Marketing

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[Pub.88NSJ] Sensory Marketing PDF | by B. Hultén

Sensory Marketing by by B. Hultén

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